Michael E. Gerber takes us on a journey of transformation, from what I’d call an “amateur” company to a “professional” one.
He starts by defining and distinguishing the three roles present in a company: The Technician, The Manager, and the Entrepreneur. Each has his strong and weak points, and all are important. A big mistake is to assume that a good technician can successfully run a company doing technical things. They’re very different things. You must adopt a different mindset to succeed, and we are shown how in this book.
The author goes on to tell us that we should organize our business like a franchise. It doesn’t have to become one, but it must implement and document routines and procedures that can be replicated my anyone.
The later chapters of the book go through several strategies to take into account in organizing your business: Organisational, Management, People, Marketing, and Systems.
Gerber takes us through a conversation with Sarah, a small business owner, and talks her through the steps required to succeed.
Working ON your business, and not IN it, is a notion you should embrace if you want to succeed.