Gleam assures you will look great, no matter the occasion. That’s one of the goals of this new startup. I talked with their Managing Director, Andreia Campos, to try and be a little more fashionable.
What is Gleam and how did the idea come about?
Combining a proprietary distribution channel – the app – with an analytics platform for brands, Gleam is the perfect way for the industry to keep up with consumers and know in real-time how preferences are changing across markets, segments and with fashionistas everywhere.
The idea of creating the consumer app arose from a discussion around the question “what am I going to wear today?”, as there were mornings we could stare at our closet for minutes on end and not have a clue of what to wear. One year later, and with a highly segmented user base on the app, more than 200K inspirational and shoppable images catalogued, and a real-time in-app engagement data (over 100.000 daily data point), it was the right time to share all this fashion insights with brands and create Gleam´s Fashion Intelligence Platform.
In what ways do you propose to make users more stylish?
Gleam helps you look great no matter what the occasion. Combining style inspiration with functionality, Gleam offers tools to help users create, organize and share their favorite looks, plan what they’re going to wear, build their digital dream closet and shop from a myriad of leading global online fashion retailers, so they look great no matter what the occasion
Tell us about your expectations for the upcoming Web Summit.
As a global tech conference we will have the opportunity to meet hundreds of people from around the world. It will be the right place to discuss challenges and possible partnerships with other startups, meet journalists and influential tech bloggers and of course, investors.
Are there other players in your market you look forward to meeting there?
Looking forward to meet media companies interested in fashion data from our fashion intelligence platform, and that are able to help us grow our user base on the B2C side – our fashion app Gleam
What other startup is on your radar and why?
Square, as a complete solution for payments
Mailchimp, to improve our email marketing
Hootsuite, take the best out of our social networks
Slack, to improve our internal communication
To find out more about Gleam visit http://www.gleamworld.com/