Mashable started as a one man blog, but grew to be a reference site in tech news as well as other themes. I talked to Stan Schroeder, European Editor of Mashable to find out more about the project, how it grew, and what’s in store for the future.
Let us know a bit about your journey until you joined Mashable
I was a tech journalist in Croatia, and sometime circa 2006 I decided to expand my horizons and start covering what was then called Web 2.0 on an English-language blog. The blog, called FranticIndustries, was reasonably successful, and it caught the eye of Pete Cashmore of Mashable — the rest is history.
Mashable started as a one man blog, far from Silicon Valley, and grew from there. What do you think were the main factors for its success?
Pete’s determination and hard work would be the first and most important factor. The willingness to adapt to the ever-changing nature of the internet was key as well.
Mashable started as a technology and social media news site, but now covers entertainment, politics and world news, among others. What was involved in the decision to go broader?
I like to think that as social media grew, Mashable grew with it. As with all new services, only a handful of hardcore enthusiasts used Twitter at first. Now it’s a medium to break news and discuss all sorts of topics, from technology to politics and entertainment. I think Mashable’s trajectory is similar to that.
There is surely more and more information coming your way daily. How do you deal with this information overload and filter what’s worth reporting on?
Everyone has his or her own style. Personally, I like to find new sources all the time, and focus on entirely new topics every now and then. We also have some in-house tools, such as Velocity, which help us predict what’s going viral.
How do you see Mashable growing from now on?
Mashable has recently raised $14 million in VC funding — the company’s first ever capital raise. We will use the funds for international expansion and to expand our team significantly in the coming months.
On your recent talk at Go Youth Conference you quoted Mate Rimac, saying “It takes guts and persistence” to succeed. Is this the advice you would give someone starting their own project?
I’d say that the attitude is often more important than the project. Sometimes, your initial idea will only open your perspective and pave the way for something new. Being able to persevere, regardless of the obstacles you face, is the most important trait you can have when starting a business.
Find out more about Mashable at http://mashable.com/