João Arruda, Marketing and Communication at TeamEffort
Here’s Why Nobody Reads Your Content
We all know that most people don’t have time or patience to consume written content on the web. Instead, users try to find a shortcut that will quickly lead them to the information they expect to find. So, why not help them do just that? Dan Petrovic suggests the use of hypotext in webpages and let the reader carve it’s own reading path without spoiling the experience.
Is there a link you saw last week and you think worthy of sharing? Tell us about it in the comments