Dreemo is a social app that allows you to freely create and share your life experiences. They’ll be at the Web Summit this November, and I talked to Francisco Val Ferreira to find out more about them.
What is Dreemo and how did the idea come about?
We have known each other since the beginning of college where similar interests and life aspirations eventually joined us and brought us to where we are now. A start-up program introduced to us in the last year made us put into paper the so many ideas we had had till then. The compilation of the ideas like ‘let’s create an app for diary entries’ and ‘let’s create an app that tells people what the best experiences in the world are’ brought us to Dreemo.
Dreemo is the app we designed to revolutionize the way people connect with each other. Users will be able to freely create and share their life experiences through a beautiful and intuitive interface and get instantly connected through it. Two simple buttons will put the whole thing together: ‘done it’ and ‘wish it’.
Let’s say you’ve just closed the deal of your life, or bought the latest iPhone, or even saw a great movie, all you have to do is create an experience saying precisely that (“I’ve closed a deal”) and watch as your friends, family and people from all over the world, that did or wish to do the same thing, get connected with you.
How do you differentiate from the competition in this niche?
There is no getting around the fact that today there is an app for almost every part of our online identity. Since Facebook and Twitter, the trend has been to sculpt out a slice of the individual’s identities and build a platform around that. It turns out that this formula has proven to be extremely effective and that’s why there is the space for so many apps still to come. There are apps for achieving goals (like Everest), for traveling (like Tripadvisor) and even for anonymously find people who get you (Experience Project). We want to focus on the online identity of people that has not yet been touched – an app to share real life experiences where connecting with others through that, matters.
We want people to keep on using Instagram for simple, yet beautiful photos, Snapchat to share personal and funny pictures, and Dreemo to post both their epic and everyday experiences – because we truly believe context matters.
Tell us about your expectations for the upcoming Web Summit
Knowing that Web Summit gathers some of the world’s best investors, founders, advisers and media in one place not only raises our expectations, but also increases the pressure we put in ourselves. It is a one shot opportunity and we must make sure we take the most out of it. Our immediate goal is to confront our idea with important business people and entrepreneurs known from headlines and to attract users to sign up for our beta user version, but no harm will come from trying to talk with other business’s founders, chasing for media coverages and do networking. Either way we are going to Dublin to seize every opportunity that presents itself.
Are there other players you especially want to meet there?
We have high expectations for this tech convention. We are really hoping to meet major players that could really put us through. Peter Thiel specially aroused our curiosity when we saw his interest bending towards the ‘experience’ market, backing up a social app that could turn dreams into reality, Everest. We would also like to meet both Dave McClure and John O’Farrell because they usually invest in these early-stage start-ups and they hold an important deck of contacts for these kind of companies. We would also like to meet any journalist that feels we are worth mentioning on social media. Any kind of exposure would have a huge impact on us.
What other start-up is on your radar and why?
It is amazing to see the number of remarkable ideas that are going to be on the Web Summit. It really raises the bar. We saw a huge potential on HelloFresh, from New York, because it deals with something we have noticed our mothers complaining about, wanting to do recipes at the last-minute and not having the ingredients to do so, and recognized the real market space for Airhelp, specially know where we had most of our flights being postponed or cancelled. In terms of business, we saw particular interest in the Narrative Start-Up company, from San Francisco, which gives people a searchable and sharable photographic memory. We see a potential partnership in terms of them providing the service to capture even the most trivial moments and us as the platform to share them. For sure we’re looking forward to meet these amazing start-ups. There’s always something we can learn from others.
To find out more about Dreemo visit http://www.dreemoapp.com/