João Arruda, Masters student in Multimedia Communication @UA
Marketing with A/B Testing
A/B testing is a fantastic tool for optimizing online campaigns but it can blindside us if we only pay attention to data and stop appreciating the role of big ideas and creative intuition.
Filipe Castro Matos, Head of Marketing at GO Youth Conference
Why Startups Need to Focus on Sales, Not Marketing
Very interesting article about sales and marketing in a startup with some well-known examples from the past.
What Companies Can (And Should) Learn From Lady Gaga
On how a sense of community is very important in business.