Music is a huge market, as is music education. There’s a startup aiming to give access to musical learning and teaching to anyone. Here’s what Tiago Martins, CEO & Co-Founder of Songvice, has to say about his new startup.
What is songvice and how did the idea come about?
Songvice is an education marketplace solely focused on musical learning. Anyone with the right talent can finally open their very own music school. Each school comes packed with music courses (Videos and Quizzes), polls where students are able to request what they wanna learn next, school forum where students will be able to ask questions about he trickiest topics, one to one video sessions and finally continuous feedback on the student’s work. Songvice is a spinoff of a previous musical startup (Headblendr) where the founders (Tiago Martins, Henrique Caiano, Pedro Silva) noticed through metrics, that the current way of learning music online is broken.
You have been selected for the Web/Mobile Rockstart Accelerator. What does this mean for your company?
Being accepted to Rockstart Accelerator is a great move both at a company level but also it’s been proving to be highly beneficial at a personal level for the founders. Each one of us is a musician by heart and Amsterdam being the creative hub that it is allows us to meet amazing and talented people. This results in better intelligence of who our customer really is and also makes us understand what is their true frustrations when learning music. So far, 3 weeks into the program, Rockstart has given us tremendous value with basically every day mentors and investors running around the office delivering valuable insights.
What are your immediate and mid-term business goals?
Product market fit is our first real objective. We want to deliver the ultimate musical learning experience to everyone. And also, we want to give the opportunity for anyone with the right teaching talent, reach out to thousands of students everyday.
Is there a plan to monetize the project? Can you share some of it?
Songvice has two plans for students. Cool and awesome. For $50 a month, students have access to all school’s unlimited resources and enjoy outstanding discounts on one to one video sessions with the teachers.
Songvice pays out 65% of all revenue to teachers every month on a revenue sharing basis. Student-School engagement is what counts.
Portugal is not yet known for being a startup hub. Do you think this perception is changing? Does it matter where you are based?
The perception is not changing. It has changed. Just last week, Lisbon was featured as potential startup international hub, comparing it to Silicon Valley. On the front lines of this success is unquestionably Startup Lisboa. João and the Team have proven outstanding success on putting Lisbon on the map. Porto has also a very strong entrepreneur hub, but its strengths is definitely around technical competences, the best engineers in Portugal come from the north, and Uptec is doing a great job.
How do you see the startup landscape in Europe and, in particular, in Portugal?
Recession has an inverse affect on innovation and entrepreneurship. Is this the main reason why the European startup environment has vastly grown over the last 5 years? I don’t think so. In many areas our innovation standards are much higher than the ones coming out of the US. There is an abundance of creative, innovative people coming out of universities everyday in both Portugal and the rest of Europe. I think what we’re witnessing right now is just the tip of the iceberg. Amazing things are coming. World, be ready.
To learn more about Songvice visit http://www.songvice.com/