“People don’t buy WHAT you do; they buy WHY you do it. And what you do simply proves what you believe”. This is the main premise of “Start With Why”, by Simon Sinek. He defends, and I agree, that companies must have a crystal clear picture of why they are in business, and what their core values are. After that comes HOW. How you execute that vision. Lastly comes WHAT. What you do that is (must be) aligned with the WHY.
Companies who do that have a much greater chance of thriving over the years. Sinek provides many case studies, like Apple, Harley Davidson, Walmart, and Microsoft, to name a few. Some of those companies manage do to it, some don’t. The author illustrates each case with stories well told.
This is a great read. I got through the book in three days, so engaging is the writing.
Simon Sinek shares a powerful message that we should pay attention to if we want to thrive in a highly competitive business landscape. I believe all managers and leaders will take away many helpful insights to implement in their own business.
I leave you with three more quotes from the book, about ideas the author expands and explains clearly and in a very engaging way throughout the book:
“It is the partnership of a vision of the future and the talent to get it done that makes an organization great”
“Most companies are quite adept at winning minds. Winning hearts, however, takes more work”
“There are only two ways to influence human behaviour: you can manipulate it or you can inspire it”