Storytelling is the basis of connecting online. This is the opinion of Gary Vaynerchuk, author and speaker. His latest book is Jab, Jab, Jab, Right Hook. Here are some thoughts he shared:
- We are in control of time, and how we consume all kinds of media
- How social media compares to weed
- There was a big culture shift in storytelling, from heavy content to breaking news
- Marketers ruined email marketing
- Facebook should fire everybody in their PR Department
- Quality storytelling always wins
- Content vs Context
- Attention is the only asset we should paying attention to
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