I don't think Gary Vaynerchuk needs any introduction for the readers of this blog. In the unlikely case you don't know him, please crawl out of the rock you've been hiding under and Google him (Kidding... no, not kidding!). I've been following Gary all the way since Wine Library TV, a daily show about, you guessed it, wine. He has since become the go-to guy for anything … [Read more...]

Brands have historically a great influence on consumers. They affect our behaviors and choices in a bigger way than we care to admit. This is less true today. In the old days of few TV channels, we were fed ads and could do little about it. Nowadays, the consumer has the power to simply skip the ads and go right into the content he wants. This has made product placement grow, … [Read more...]

Advertising has been facing great challenges in the past few years. With the widespread access to the internet and social media, people's attention is more and more scattered. It takes much more to catch people's eyeballs today than it used to. AT&T found a way to entertain while conveying their brand. They came up with a clever way to engage people using humor and … [Read more...]

Storytelling is the basis of connecting online. This is the opinion of Gary Vaynerchuk, author and speaker. His latest book is Jab, Jab, Jab, Right Hook. Here are some thoughts he shared: We are in control of time, and how we consume all kinds of media How social media compares to weed There was a big culture shift in storytelling, from heavy content to breaking … [Read more...]

Abbreviations and acronyms are plenty in the Digital Marketing field. It may be confusing at first, but once you get used to them, they are very helpful. Here are seven terms used a lot in DM. PPC PPC stands for Pay Per Click. This is a method of Search Engine Marketing (SEM), whereby your ads appear in the search results pages of the major search engines. Advertisers bid … [Read more...]

Julie Dixon, from Georgetown University, studies the social impact of sharing ideas. In the video I'm sharing below, she tells us of how one person can impact another person's life with just the click of a mouse. She believes there is a "new kind of valuable currency that you can't find in your wallet. The most important resource you can give to a cause today is influence". … [Read more...]

I’ve been using WordPress to power my sites and blogs for almost 10 years now, and it's the platform I always recommend if you want to build your presence online. It was first released on May 27, 2003 by its founders, Matt Mullenweg and Mike Little. It has grown over the years, currently being the platform of choice for over 20 percent of all websites. There are many good … [Read more...]

There's no denying that social media is part of almost every teen's life. They live for likes. Just pay attention to how many times they change their Facebook profile picture, looking for yet another "thumbs up" or comment. It validates them. On this documentary, "Generation Like", journalist Douglas Rushkoff delves deep into the "culture of likes", talks to several teens … [Read more...]

Search engines are part of every person's daily activity online. When looking for any kind of information, going into Google, Bing or Yahoo is the first step they take. We usually don't think twice: We launch Google for example and go from there. There are three main ways people search, according to their objective. We'll take a look at what these are. Navigational This … [Read more...]

What was the internet like before blogging? What was it even before the web browser? I remember a time (way back in the 90's) when the most fun we could have online was with Usenet, email lists, BBS (Bulletin Board Systems), and IRC. Does anyone remember those? If only I could get back the sleepless nights exploring this brand new world. The big boom for blogging occurred in … [Read more...]